All works
III
The Triumphal Arch
Oro & Sons Rebrand
A family roaster with a hundred-year-old name and a new mark that finally fits on the bag.
Client
Oro & Sons Coffee
Year
2025
Role
Naming, identity and packaging
Result
Wholesale orders up 28%
The brief
Oro & Sons have roasted coffee in the same street since 1921. Their old logo was a drawing of the founder that nobody could read at bag size.
What we built
We kept the name and replaced the portrait with an arch: the doorway of the original shop, drawn as three strokes. It works at 12 millimetres on a lid and two metres on a wall.
The packaging system uses one colour per roast and one gold stamp for the origin, so the shelf reads like a row of doorways.
The result
Wholesale orders rose 28% in the year after the relaunch, and two cafés asked to paint the arch on their windows.
Details
Send us two lines about your project and your date. We reply within one working day with a plan and a price range.