The Milestone Road
Via Nova Freight Film
A ninety-second film that explains cold-chain freight by following one crate for a thousand kilometres.
Client
Via Nova Logistics
Year
2026
Role
Direction and animation
Result
Two million views in a month
The brief
Via Nova moves fresh food across four countries. Their sales team spent the first twenty minutes of every meeting explaining how it works.
What we made
We followed one crate of cherries from an orchard in Puglia to a shop in Hamburg. Each milestone on the road is a real handover, with the temperature shown in the corner.
The film is animated in a flat, hand-cut style and scored with a single drum that speeds up as the truck gets closer.
The result
The film reached two million views in its first month, and the sales team now sends it before the first call.
Details
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